Professional Experience

Amazon                                                                                                                                      Seattle, WA
Marketing Manager                                                                                                                   March 2019 – present

  • Define brand social media strategies for highly-visible Amazon campaigns (e.g. SuperBowl, Prime Day) for both Prime and Social Impact initiatives
  • Develop creative briefs to inspire social-native amplification ideas for hard-working brand advertising campaigns
  • Draw insights from a variety of data sources to inform creative briefs and social strategy
  • Design and execute media plans that achieve business objectives while managing a multi-million dollar budget
  • Plan, execute, track and report well-structured experimental frameworks to drive statistically significant insights across publishers for every campaign
  • Analyze performance data from a variety of sources and communicate implications to apply learnings over time
  • Consult for a variety of social teams within Amazon at large

UPMC Health Plan                                                                                                                  Pittsburgh, PA
Digital Content Specialist                                                                                                        May 2017 – February 2019

  • Create and execute digital strategies for stand-alone social media campaigns and in support of larger, brand-wide marketing initiatives
  • Draft messaging and talking points to support high priority campaigns
  • Cultivate relationships with online influencers and news media to develop native & sponsored content
  • Manage a team of 10+ writers to craft consumer-friendly health & life style blogs based on keyword research and medical data
  • Manage editorial calendar and publishing for 8+ UPMC Health Plan social media accounts and the UPMC MyHealthMatters blog (hosted on WordPress)
  • Write engaging copy for all UPMC Health Plan social media channels
  • Collaborate with Member Engagement and Community Outreach teams to engage our members and foster goodwill in the community

University of Pittsburgh Medical Center                                                                      Pittsburgh, PA
Digital Marketing Specialist I – Social Media                                                                    August 2014 – May 2017

  • Manage the hospital-specific and brand-wide digital channels, including Facebook, Google+, Pinterest, Instagram, and LinkedIn
  • Create dynamic digital content, including blog articles, social media copy, videos, livestreams, and photography
  • Serve as in-house social media photographer/videographer, produce Facebook Live streams
  • Manage social promotion budget to drive engagement, fans, and traffic to the HealthBeat blog
  • Collaborate with external graphic design vendor to ensure medical accuracy and adherance to brand guidelines
  • Consult with a variety of internal departments, including Clinical Marketing, Media, and Patient Relations, to provide recommendations for their digital marketing efforts
    • In 2016, the UPMC HealthBeat blog had 2 million organic sessions, compared to 8k in 2014 – with social media as a major traffic source
    • Grew the UPMC Facebook page from under 20K to over 82K fans
    • Led UPMC’s first Facebook Live stream, resulting in 13k views, continue to lead from ideation to production to execution
  •  

Skills

  • Social Creative & Media Strategy
  • Insight Mining via Social Listening, Industry Research, etc
  • Self-Service Ads Managers: Facebook, Snapchat, Twitter, TikTok
  • Social Editorial Strategy
  • Adobe Creative Suite
  • Photography & Editing proficiency
  • Tools: Sprinklr, Spredfast, Opal, Netbase, Brandwatch
 

Education

John Carroll University                                                                                  Cleveland, OH
Bachelor of Arts in Communications – Magna Cum Laude                         May 2014

  • GPA: 3.8
  • Minor: Spanish
  • Honors: Patti Rosenfeld Scholarship Recipient (2013); JCU / Turner Broadcasting Partnership Finalist (2013); Communications Honor Society Memeber (2012-2014); Dean’s List (2010-2014)
  • Extracurricular Activities: Relay For Life Recruitment & Publicity Manager (2011 – 2013); PRSSA Member (2011-2014)
  • Volunteer Experience: JCU Immersion Trip Participant – Immokalee, Florida & Zaragoza, El Salvador (2011 & 2012); ESL Tutor at Gearity Elementary School;  We The People Tutor (2011); Team Leader – Cleveland Neighborhood Project (2011)
 

The College for International Studies                                                     Madrid, Spain
Completed Spanish minor                                                                                  Fall 2012

  • Participated in a home-stay in order to become fully immersed in Spanish culture
  • Took courses on Spanish culture, history, cinema, and grammar (5 out of 6 taught entirely in Spanish)
  • Traveled across Spain on weekend excursions to witness the culture, art, history, cuisine, and architecture firsthand
 

Portfolio

Due to the confidential nature of my current work, please contact me for a copy of my portfolio.